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Discover the diverse range of Johnny Urban backpacks, bags and tote bags for your everyday life in the city. From minimalist daypacks to functional laptop backpacks and stylish tote bags, you'll find moderncompanions that perfectly combine design and comfort. For work, university or leisure – Johnny Urban stands for urban styles that accompany you through everyday city life.
Backpacks and bags from Hamburg – minimalist design, fairly produced.
Johnny Urban was founded in 2016 in Hamburg's Schanzenviertel and stands for modern and functional backpacks, bags and caps. Many models in the Eco Series are made from (rPET) – sourced from PET bottles, impregnated PFC-free and produced in BSCI-certified factories.
The Eco Series –
The Eco Series is the heart of the range. In 2020 alone, 1.2 million 0.5-litre bottles were processed this way. The fabrics are impregnated PFC-free and therefore low in harmful substances.
The best-known Eco models are the rolltop Aaron (18 l), the compact Robin (12.5 l) and the junior version Aaron Junior for children.
Top models at a glance
Allen is the travel family: rolltop backpacks with a separate laptop and shoe compartment – available as Medium, Large, XL and Travel variants for weekend and long-distance travel.
Robin (Eco Series) is the compact daypack with rolltop, in S/M/L. Made from rPET, laptop compartment included.
Jen, Billie, Lou, Ally and Hailey are the women's bag families: crossbody bags, shoulder bags, tote bags and shoppers – minimalist, vegan, in timeless colours.
Dean, Mika and Bob represent the cap line: curved and flat visors, dad caps and beanies in black, grey, beige, khaki and seasonal colours.
Luca, Jona and Erik are classic city daypacks with different volumes – for commuters, students and everyday use.
Why Johnny Urban?
Fair production – BSCI- and ISO-certified factories in Southeast China.
Minimalist design – timeless lines, muted colours, without large logo prints.
Hamburg brand – designed from the Schanzenviertel since 2016.
Vegan – most models are completely free of animal products.
Frequently asked questions about Johnny Urban
Where does Johnny Urban come from?
Johnny Urban is a German brand from Hamburg, founded in 2016 in the Schanzenviertel. Design takes place in Hamburg, manufacturing in BSCI-certified factories in Southeast China.
What is the Eco Series?
The Eco Series is the main line. Fabrics are made from (rPET) – sourced from PET bottles. The impregnation is PFC-free. Best-known models: Aaron (18 l), Robin (12.5 l), Aaron Junior.
Are Johnny Urban backpacks vegan?
Most Johnny Urban models are vegan – they do not use any animal materials. For models with leather details, this is indicated in the product description.
Which backpack models are suitable as a laptop backpack?
Most daypack models have a padded laptop compartment: Allen Medium/Large/XL, Robin Medium/Large, Aaron and Luca Medium/Small. Travel variants of the Allen series also have a separate shoe compartment.
Does Johnny Urban offer backpacks for children?
Yes – the Junior line includes Aaron Junior, Linus, Mio, Nino and Felix. All in child-friendly sizes and with reflective elements.
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